There are many many people for whom Wmart is their entire mass produced goods consumption experience. Viathon G1 Bike: At The Finish by Guitar Ted with Andy T. The Viathon G1 has been ridden a couple of months now by Andy T, and so we are ready to give the final verdict on this Walmart distributed bike. Look for Viathon bikes online at ViathonBicycles.com in mid-May, and soon after at Walmart.com. We got bills to pay and we work our asses off for you ya jergoffs. which would be why the mtb would cost more, not enough numbers to drive down the productions costs, mould costs. The Club will ride Viathon's newly released carbon G.1 gravel bike and send a group of five Elite riders to key events like the Belgian Waffle Ride and Dirty Kanza, two of the most challenging gravel races in the world. Although from a bike industry perspective, the geometry is a few years outdated even for a hardtail. The crankset was square taper FSA even though Sora was already using HT2 by this time. 3 for online traffic after Google and Amazon. 207 bicycles In road bikes, the R.1 comes as a frameset ($2,000), as well as in three complete bike options, all with Shimano groupsets - 105 ($2,300), Ultegra ($3,575) and Dura-Ace ($5,850), each equipped with disc brakes. Viathon says it wants to bridge Walmarts current low-price offerings to the bike-enthusiastbusiness. In 2017, Bonobos was sold to, you guessed it, Walmart. The Viathon Lineup. The bikes look fine. Two many folks here getting a bit specific. Or on the other hand, that lower price may be just the ticket to smooth out the ride. I followed with an opinion column about Viathon's unique formation, business model and value proposition. MTB, Black 648 3+ day shipping Best seller $91.14 16" Marvel Spider-Man Bike for Boys' by Huffy 435 dont think people in the market for $2000-5000 bikes would even think to buy at Walmart let alone shoulder the stigma of owning a bike bought at Walmart. Equipped with a SRAM XO1 Eagle drivetrain that shifts seamlessly, Stans 29 carbon wheels, and an FSA K-force carbon handlebar, this thing was designed to climb. Gwin was smoking everyone on a very close to stock YT tues high end build. (The first was at the Sea Otter expo earlier in the year.). Its not the frames: they arent open-mould no-names, all three shapes were CAD designed by the legendary Kevin Quan Studios of Toronto, Canada. what happened to viathon bikes Byjunho 3, 2022 At Viathon, we believe that great bikes make riding more fun. Viathon has chosen a RockShox SID RLC with 120mm of travel. How much is the bike when it has the XX1 components? In effect, Viathon is a pop-up bike brand, and just as quickly as it has appeared it could just as easily disappear again, no skin off Walmarts very large nose. Someone posted an Outside magazine article above that details it. It doesnt need to get younger customers. 2 - You can't buy these bikes at a Walmart. Or is the front-end harshness that pronounced? But there aren't enough spec details to tell what we're looking at. Press J to jump to the feed. Two Walmart heirs, Tom and Steuart Walton, are themselves highly enthusiastic riders who have invested in cycling companieslike Allied Cycle Works and Rapha, and they directed the trailbuilding grants that have helped transformWalmarts home base of Bentonville, Arkansas, into a world-class mountain-bikingdestination. Note: Viathon sent over the Rival 1 G1 bicycle for test and review at no charge to Riding Gravel. Bikes are getting more expensive because more expensive bikes and bike parts are selling better than cheaper bikes and bike parts. Then delivered directly from us to youwith an easy assembly process to get you riding as quickly as possible. Almost all carbon frames come from Asia, and different brands often subcontract with the same large producers. Good. They seem to offer a solid value for a full carbon bike. The history of the bicycle business is, in one sense, a history of powerful outsiders coming in to teach us dumb yokels how things are done in the Big Leagues. Atomik/Berd Ultimate Gravel Wheels: At The Finish, The Riding Gravel Pedal Round-Up: Time Pedals Wrap-Up, Showers Pass Hi-Line SS Shirt and Cross Country Shorts: Quick Review, Cannondale Topstone Carbon Force eTap AXS: Getting Rolling, Episode #64 Waffle, GORE, Touareg, Hunt Wheels & More, WTB SG2 Gravel Tires: Resolute Checkpoint , Bontrager Circuit WaveCel Helmet: Quick Review, Gravel Grinder News: Shimano Introduces CUES New Mid-Level Group. The bike arrives 98 percent pre-assembled the customer has to tighten on pedals, install the front wheel, and attach the front face plate over the handlebar. This move isn't all too surprising. With the backing of Walmart, we can scale very quickly.. The bikes look pretty good on paper, and the price points are very slim for what you get. Now it has a toe in the high-end market and the chance to show that itscapable of making quality stuff. Sales are via the brands website, and this does not feature the Walmart name in the about us section. But what was remarkable about Viathon was the identity of the brand's owner: Walmart. Press question mark to learn the rest of the keyboard shortcuts The S-Works Epic only comes with an 11-speed groupsetthe Shimano XTR Di2so the Viathon wins in our books with the snazzy eagle. GravelNut April 10, 2019, . Many people are the same, I guess the rebranding isn't for nothing. 'Box-store bike' takes on a whole new meaning as Walmart launches Viathonn, a private high-end cycling brand. At this writing, the various models are listed at "Summer Sale" prices on the Viathon website. When you're at this level, you may as well just buy direct from manufacturer through Aliexpress, They need to build a 130/140 travel trail bike for 2k with GX eagle then I am in lol. Discussion of everything bicycle related. Damn. For those who dont want to deal with immediate upgrades and want a more compliant bike, I would advise to look elsewhere. Filter bikes by year, weight, components, price, and performance. There are a lot of reasons why our bikes are so expensive first thought, offerings in multiple sizes. Walmart.com, of course, is an internet behemoth with hundreds of millions of visitor sessions each month with peak holiday traffic topping half a billion, according to analyses by industry research firms SimilarWeb and Statista. Dont squint at the pix. For sure we are also undergoing huge changes; times are tough now and likely to get tougher before they get better. Even more interesting was Jordan's underlying premise that at least some of those hundreds of millions of Walmart customers would for reasons unknown and perhaps unknowable leap at the opportunity to purchase a full-dress carbon bike with a price tag northward of $3,000 precisely because they didn't have to go into a brick-and-mortar bike shop to purchase it. The bikes are clean and simple, classy but without any fanfare. Kev has 43,000 subscribers. I built the brand without them knowing about it at all, reveals Spinhirne-Martin. The brand is starting with three models: the R1 road bike, the G1 gravel bike, and the M1 29er MTB. So they're definitely taking a loss on these.. For anyone familiar with the beer industry, this is like Anheuser-Busch creating Shocktop, not Anheuser-Busch buying Goose Island or Elysian. They travel by private jet, stay in luxury hotelshave huge parties And never tip anybody anything EVER. We will strive to give our honest thoughts and views throughout. In the meantime, it seems Walmart isn't quite sure what they've created or who . It just so happened that I have one of these stems to spare so that Andy T could check it out on the Viathon G1 to see if that might tame the harshness of the massive carbon front fork. Now with over twenty years under our belt we know more than ever how important the ride really is. what happened to viathon bikes Picked up a fishing pole and Razor scooter for my kid there recently. Doubt they are taking a loss, even at these prices. The big-box retailer is trying to cater to cycling enthusiasts with a line of three new carbon rides. I think it's time for a Field Test review on this bike to dispel or confirm all the controversy. But Viathon is a Walmart corporatenot Waltonproject, intended to expand Walmarts current bike offerings to the specialty market. Sign up today. tony dokoupil ex wife the bachelorette. It's not the products: a three-frame range of MTBs, and gravel and road bikes. According to Spinhirne-Martin, Walmart is not currently planning store-based service departments. You can buy the same frames on aliexpress for under $300, or if you're more risk-adverse you can buy them through this guy: Perhaps we'll see a revolution that surfing seems to be having. So we have the greatest potential to reach a larger subset of the American population than any bike shop, or any other brand, he claims. What is this, a bicycle for ants?? That's a common argument in PB comments and everyone blows up saying you can't actually get a good mx bike for that price so why did I see one like you mentioned for 6k at my dealership? And the mountain-biking-mad Waltons have also upgraded the MTB trails close to Walmarts corporate HQ in Bentonville, Arkansas. Will these bikes be sold in a box and assembled by the owner? Absurd that things with engines are cheaper than pedal bikes. It does all those things a really good racing bike should do. So take the roads less traveled, or the ones that don't even show up on the . Posted Oct 2, 2019, We dentists don't shop at Walmart. the forks face the right way. The history of the bicycle business is, in one sense, a history of powerful outsiders coming in to teach us dumb yokels how things are done in the Big Leagues. Crickets. A 69.5-degree head angle and 73.6-degree seat tube angle are what many brands had a few years ago. Hopefully the forks won't be on backwards. Waiting for Whole Foods to offer MTBs. According to the designer and engineer, Kevin Quan of Kevin Quan Studios, Viathon manufactures frames at the factory, making the best bikes you can think of.. Press question mark to learn the rest of the keyboard shortcuts Viathonbicycles.com has more info. There hasn't been a new supersport motorcycle design from ANYONE in like over a decade. It has longer, slacker geometry than its road bike cousin and different tube shaping. But if Viathon is going to have any real impact, its the next set of new bikes that will matter most. We highly recommend retaining the original shipping box & protective packaging for future use. "We're trying to build a culture, building an education," Jordan said at the introduction. As technical editor Dan Cavallari pointed out in our sister publication VeloNews, "Viathon ticks almost all the high-end boxes for a bike with a lower pricepoint. The shifters and RD were DA and that was it. Viathon is hitting the market with three model families. At least they dont come with pegs. (The Walmart connection can be found only on the sites copyright line.) I wanted to make bikes that I would want to ride, says Spinhirne-Martin. You do not get the benefit of having a face-to-face resource for things like minor adjustments, tune-ups, or advice, as you would in a bike shop experience, but maybe that doesnt matter to some of you? ''', And indeed they were. Im sure you can find wheels that wouldnt clear, depending upon hub design, and wheels that would be just fine. Complete builds start at $2,300, and top out at $3,500 for the gravel models and around $6,000 for the road and mountain bikes. Some of that is a function of the homogeneity of the modern bike-enthusiast business. February edition of BikeBiz magazine now available, Pros perspective: Olly Wilkins on DMRs new ODub Bars, MTB clothing brand Dharco aims to expand in Europe, The top five jobs in the bike trade this week 3rd March, German custom bike brand Velo De Ville to launch in UK at The Cycle Show 2023, Ribble Cycles launches new collective of riders, Squire releases its first range of wearable cycle locks, SRAM releases new Force AXS groupset, developed for WorldTour pros. At first it was seemingly impressive for $2500. A torque wrench is included to help the customer tighten screws appropriately. Let's see the salaries of engineers at Specialized giving us all these "advancements" in recent years that 90% of people riding mountain bicycles on trails don't need. Although I 100% agree, I'm sure your comment will be downed by most here. You could get a 450 for the same as a well optioned V10. But like you say: prices and perceptions of value vary. Will people buy them? The bikes will be available to order within weeks. They knew about it prior to launch only because I happened to meet Steuart in our office in January so I was able to show him a couple of pictures. Walmart is hoping to entice customers to Viathon with a no-questions-asked return policy. Lots of things coming from different directions can sometimes become out of whack enough to cause a problem. Walmart (and the greater MTB community, tbh) would be better served by selling an aluminum hardtail trail bike w/ decent components, a dropper, and moderate/slack geometry that is trail ready out the door for $800-$1200 (a pricepoint unobtainable currently in the new bike market) so that new riders AND riders who are cash strapped have somewhere to get started that isn't going to fall apart on them after a few rides. Not everybody has great trail access, but almost everybody has access to dirt roads.. 1600 is still not going to mitigate the way this bike rides, and that is maybe something some folks wouldnt be willing to compromise on at any price. "Of course, there was some backlash with the Walmart connection,'' said Mark Jordan, whose CrankTank marketing group staged the Viathon launch and was quoted in Yobbi's original article. At any rate, the Viathon G1 is an interesting option that we hope to see developed into something more refined in the areas of rider comfort, versatility, and geometry in the future. Why would pile-em-high-sell-em-cheap Walmart be interested in such a high-end part of the bicycle market when the market-dominating retailer is already Americas biggest seller of keenly priced bicycles? The brand is starting with three models: the R1 road bike, the G1 gravel bike, and the M1 hardtail mountain bike. Walmart is long known as the home of low cost bic. The value from Viathon is good- not a spectacular deal but decent. @jason-99: With that logic, give everyone nukes. Its almost impossible for Walmart to develop premium offerings with the Walmart name, which is synonymous with keen pricing and out-of-favour out-of-town malls. All Viathon bikes come with a 2-year warranty. @jason-99: If a home mechanic rounds off the flats on a nut, because they used a Wal-Mart adjustable, is that the fault of the tool or the mechanic? The parts kits feature quality components from premium suppliers like Fizik, Hed, and Zipp, and the pricing is competitive with a number of brands. And the bikes look good! There is very little flex since your BB is both on the swingarm and the front triangle. As for the wheels, Viathon M.1 GX Eagle 2021, has a 29 aluminum model. Viathon, like Bonobos, goes against the fundamental tenets on which Walmart was built. Right? Por - 10 junio 2022. Time for competition to drive down the absurd prices on bikes. For now, no. They said it's, basically, a pure XC race bike. In effect, the brand is a sortie into a high-end scene, allowing Walmart to test the waters of a rarefied market. And the company currently sells more bicycles in the United States than any other retailer. Frame weight is a claimed 1,010 grams for size 54, including derailleur hardware and bottle cage bolts. Shop our Buy Direct collection for a new ride they'll love! Another new direct-to-consumer brand, Remot, alsolaunched this week with far less buzz, despite being owned by American Bicycle Group, the holding company for established high-end brands Litespeed and Quintana Roo. In that sense, Viathon hit the nail on the head.. Bike is not returnable if damaged or not fit for continued use (Please see Warranty and Crash Replacement policy) ", i wouldnt buy the mountain bike but their gravel offering is interesting for sure at 3k. The rolex is just a bunch of metal gears and springs where the casio has a better computer in it than what got us to the moon! To be honest they have decent bikes (they sold an aluminum frame/carbon fork road bike with Ultegra Di2 and disc brakes for about EUR 1800, which is/was unique in the industry I believe) but, take this as you may, I only buy products from this line (clothing mostly) which don't feature large logos. what happened to viathon bikeshtml5 interactive animation. Walmart is the largest retailer for bikes in America by a good margin. milford regional lab franklin, ma. He said that he originally felt that the rear triangle was fairly smooth, but now that the excessive vibrations have been tamed up front, the rear stiffness jumped out as something he didnt feel was as comfortable. By signing up for email newsletters, you agree to GearJunkie's, Click to share on Facebook (Opens in new window), Click to share on Twitter (Opens in new window), Click to email a link to a friend (Opens in new window). But when people saw these bikes here, it was like, 'Hey, these are real bikes! Hey Waltins: quit coming to aspen and stay in facking arkansas. The Viathon M.1 is available in three complete build kit options, starting at $2,400 USD. Little info you may want to know about the Waltons. Read more. Its a one-man Canyon, with Spinhirne-Martin sitting at his computer in San Bruno, California, bolting on expertise when he needs it. Full on rippers. Way too much focus on the manufacturing/engineering side on squeezing out that next 1% gain in performance, then convincing us through marketing (or forcing us in the case of Boost) that we need it. Not just kooks either. (not sure exactly) into building up a mountain bike mecca in Bentonville, Arkansas. At these prices you can buy if for the components and off the frame. Unfortunately, your shopping bag is empty. Some cyclists are extremely brand-loyal, willing to pay a premium for pride in heritage brands like Bianchi or Pinarello. Hopefully they turn over some % of these bikes into more trail advocacy. Join Outside+ to get Outside magazine, access to exclusive content, 1,000s of training plans, and more. Without the curiousness of the Walmart link, I wouldnt even be writing about Viathon. It's not the frames: they aren't open-mould no-names, all three shapes were CAD designed by the legendary Kevin Quan Studios of Toronto, Canada. Muley Freaks Erik Van Woerkom Charged With Felony Possession of Trophy Mule Deer, Get Up to 60% Off at REIs End of Season Clearance Sale, The Biggest Improvement to My Camp Kitchen Is a Mini Pizza Oven (But Not for Pizza), VanDOit Moov Builds on Adventure-Ready Ford Transit Trail, Avalanche Outside British Columbia Resort Buries 10, Kills 3 Heli-Skiers. By James Smurthwaite That's a lot to love. It is aimed squarely at millennials and digital natives. Don't forget to donate a dollar for starving children. The Viathon G1 has been ridden a couple of months now by Andy T, and so we are ready to give the final verdict on this Walmart distributed bike. Hed been with the online retailer for 10 years. I spoke with him at the recent Outerbike expo in Idaho, the second public outing for the brand. Love lower price bikes and bringing the MTB sport to more people.. Returns only available to original purchaser. Plus, Viathons graphics are a little bland, in my opinion, the pricing isnt so aggressive that its clearly better than bikes from established brands like Canyon or Giant (or Remot, for that matter), and the product marketing so far feels spare to the point that its pro forma. I'm seeing an unbranded power meter, but no mention of it. Blog postings are outsourced to cycling journalist Aaron Gulley. bike Correct that 74 million. It's been just about four months since a line of consumer-direct carbon road, gravel and mountain bikes premiered from a new brand called Viathon, emerging out of the bright Sea Otter sunshine like the goddess Athena springing full-formed from the forehead of Zeus. Viathon Bikes launched to surprise, confusion and intrigue back in April, offering high-end carbon XC hardtails despite links to Walmart. The multi-tier distribution model of sporting goods companies doesn't help either but it's a reality that's likely not going to change. Take YouTuber KevCentral, for example, whose channel reviews bikes available at Walmart and Walmart.com and how to upgrade them. $$$ Outdoor & Sporting Goods Company Privacy Policy Photos See all Videos See all 0:11 Stock yz250 is a joke compared to what actual supercross athletes ride. But if Walmart must have some data that shows theyll sell some of these. Both are well-qualified bike industry veterans, but its not a riveting founder story like, for instance, that ofAllied. viAtHOntM is a systemic product. Should brick-and-mortar or other online retailers worry? See how long we last Shimano Consolidates Entry- to Mid-Level Groupsets With New CUES Drivetrains, Opinion: Five Things The Bike Industry Could Do Better, Throwback Thursday: A Brief History of Direct Mount Derailleurs, Buying a Bike From a Shop Versus Buying Online, DH Bike Review: Canfield's Jedi Masters Rough Terrain, Review: Mythos 3D-Printed Titanium Stem is My Kind of Excess, DH Bike Review: Orange 279 - A Staple of British Downhill Racing, www.singletracks.com/blog/mtb-gear/first-ride-review-deciphering-the-viathon-m1-hardtail-mtb, www.outsideonline.com/2295486/single-track-minds, www.diycarbonbikes.com/collections/hardtailframes. It has more clearance and a modern, slack trail geometry that keeps things loose no matter how tough the terrain gets. WhatsApp. People talking about this being good for "the industry" have no idea what they're talking about. As it is not a pinnacle that can be reached, it is an ongoing process of always honing, evolving, & refining the way our bikes feel. Road, Gravel Bikes Viathon's G.1 gravel bike requires the same build. 250? When used in conjunction with good cultural management practices and as part of a complete disease control program, viAtHOntM will control/suppress specified diseases associated with almond, barley, corn, grasses grown for seed, onions, peanuts, pecans, pistachio, soybeans, walnut, watermelons, and wheat. Viathon Bicycles Promo Codes, Coupons & Deals for February 2023. Maybe. And then you have a full Dura disc model for 5G. It can take 650b wheels with up to 2.1-inch tires, or 700c wheels with. price sold by type electric assist +. Makes me think of the Walmart gaming pcs released a while back, which were so bad reviewers raised concerns about their safety, despite the presence name brand components. can i return it after thrashing it for a season? Yeah I'm in Australia and I know this, along with they do a bit for some mtb community's and trails. bikes Walmart's return policy is insane and the employees there generally DGAF. Viathon is a new direct-to-consumer bike brand owned by Walmart that launched this week with a line of carbon bikes that sell between $2,300 and $6,000. Despite this pedigree, Tom and Steuart Walton had no hand in launching Viathon. Thanks to its robust construction, coarse tyre tread, powerful brakes and . @roma258: It's a catch 22. For those people, being able to buy a high-quality bike online means they dont have to go into a potentially scary, elitist, unwelcoming bike shop where theyll be uncomfortable and possibly judged.. what happened to viathon bikes. there's your reviewi'll be buying the r1 soon. It doesnt have to adapt to the future, it is the future. Thanks to a dropped chainstay design, the G1 clearance for 700c x 40mm or 650b x 2.1" tires and a maximum chainring size of 50t, according to the viathonbicycles.com website, while walmart.com boasts 700c clearance up .