Explains that ryanair's valuation in the long-term, known as its economic value, is the major issue facing the company. Analyzes how the valuation model utilizes an increase in passengers in line with the stated capacity and assumes the fares are constant. Revenue is increased through not having to deliver or post tickets out to its customers, in comparison with other non-internet based airlines. The company strives to provide the best value by efficiency from all the functioning programmes across operations. This report is shared in order to give you an idea of what the complete Key Performance Indicators (KPI's) Report will cover after purchase. if the negotiation fails, the situation usually culminates in a strike. Most EasyJet Topics to Write about. 3. This is done before a project is started. Easyjet rejects takeover bid from rival Wizz Air and is. Stakeholder mapping is a way of organizing all of the people who have an interest in your product, project, or idea in a single visual space. the price elasticity of demand depends on the number of competitors that are in that route. Explains that regulation allowed start-up carriers to enter the market, which led to increased competition. It is also listed in the London Stock Exchange. Our approach - Thomas Cook Group Thomas Cook Group consults with a wide range of stakeholders, individual and organisational, on sustainability matters. That's too much for a short video. 2. From the annual report 2008 of Easyjet, it can be found that its total revenue is increasing for example- in 2008 Easyjet's total revenue was 2,362.8 million and in 2007 was 1,797.2 million but for recession it may reduce this year. In United States, unions are largely reasonable and they dont take sides without authenticated and rational causes. The project will be based on the various packages essential for making the next-generation, sustainable aircrafts suitable for usage in commercial sector by identifying and solving the technical glitches or challenges and requirements of the green aircrafts. easyjet stakeholder mapping. Continuing to develop our revenue management capability such as enhancements to our pricing algorithms. This resumption will be executed with biosecurity measures like improved aircraft cleansing, disinfection, and demanding travelers and crew to wear masks. Currently, I work at easyJet as a Technology Manager of the PSS system (CRS and DCS). Explains that the airline industry has benefited from living wage legislation because the wage increase encouraged a decreased turnover rate, and an increase in work efficiency. Table of Contents. For instance, in . Since the capacity of air transport infrastructure is always limited, the greater environment that airlines operate within will function in a similar manner in the future, although capacity constraints at certain busy airports may further constrain the air space. Figure 1: EasyJet stakeholder map. We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing. This is especially critical when you need to: Design new products . In addition, there is need to ensure that all the stakeholders in the airline are involved in the process (Barnes 2008). Explains that trade unions and management of an organisation come together to negotiate new compensation levels or wages for the workers. however, there are weaknesses which restrict their performances and revenues. the company offers advice, guidance, information and support for managers and colleagues relating to the latest discrimination laws. We will write a custom Essay on EasyJet Company's Strategic Analysis and Marketing specifically for you for only $11.00 $9.35/page. Based on the performance indicators outlined in Easy Jet's yearly report, the Kaplan and Norton method is chosen to classify airline's strategies. We utilize security vendors that protect and Shareholders . If they don't cut flight costs then they may lose the demand to rival budget airlines. Subsidiaries, Partnerships and Collaborations Report. What we do. In this case, strategy in this industry is about the approaches the companies in this industry seek to survive and prosper within its environment over the long term (Anderson 2011). Explains that the valuation model assumes an increase in passengers, which increases the load factor to almost 90%, creating a higher future revenue stream, resulting in higher margins when compared with the other valuations. Here, key stakeholders from across the industry share their thoughts on the impact of COVID-19 and the recovery actions needed. For instance there may be similarities between business class travellers on a particular flight, but they will not all be travelling for the same reason. 2019 Ted Fund Donors Explains that the valuation assumes a 20% increase in passenger traffic annually and 5% decrease in cost per passenger. The way in which the organization secures, deploys and utilizes its resources will determine the extent to which it can successfully pursue specific performance objectives. This video shows the drag and drop editor of Smaply and how to analyze stakeholder relat. We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing. individuals or groups with a vested interest in your product or project) and understanding their relationships with each other. This report is shared in order to give you an idea of what the complete Segmentation, Targeting and Positioning (STP) Analysis Report will cover after purchase. 2. The airline is currently the second largest budget airline in Europe based on passenger count and seventh largest airline in the world. September 26, 2020. https://ivypanda.com/essays/easyjet-companys-strategic-analysis-and-marketing/. This airline focuses on low cost, financial strengths and on high efficiency. 3. Annual European Flight Growth Drops To Lowest Rate Since 2013 - https://simpleflying.com/annual-european-flight-growth-drops-to-lowest-rate-since-2013/ Protecting and building brand awareness and consideration. Furthermore, this meant that airlines could take off and land in any of the destinations which were located within the European Union. Explains that british airways is committed to actively promoting diversity and understanding. "Easyjet stakeholder mapping" Essays and Research Papers. Appreciate and Manage Uncertainties and Reservations The airline industry is an industry which is growing to greater levels. The key strategic approach which has made this airline to get to this point is the low cost fare structure. EasyJet is a public limited company which is located in the United Kingdom. Sort By: Satisfactory Essays. Secondly, the airline is not in a position of controlling the cost of fuel in the industry (French 1986). Stelios Haji-Ioannou (Greek) founded the company in 1995. One of the responsible actions that EasyJet has undertaken includes signing an agreement with the European airframer Airbus, to cooperate in a joint research project on the feasibility of the hybrid and electric-powered aircrafts. In this case, we are going to be looking at the environment of the EasyJet airlines (Ahlstrom & Garry 2009). That is in the event that the political and legal environment does not sustain the plans. food companies also depend on them as they operate on over 800 routes. Additionally its total revenue per seat grew by 5.1&capacity measured in seat flown. Copyright of EasyJet Plc SWOT and PESTLE Analysis is the property of Barakaat Consulting. Their experience helps a project avoid pitfalls and getting their help builds stronger relationships. why did loretta devine leave a different world. An almost-universal characteristic of air travel is that customers do not fly for the sake of flying; the destination is the important element and the travel is a by-product, a means-to-an-end that involves the necessity of an aircraft that gets the customer from point A to point B. on its competitive advantages - an unparalleled network and market positions, efficient low cost model, well-known brand and strong balance sheet - positioning easyJet to deliver sustainable and disciplined growth and returns for shareholders. From engineering to banking, NASA to US Airlines, there are labor unions that represent the employees or workers while acting as a bridge between the labor force and the administration. Proper implementation of stakeholder analysis gives your project the much-needed shape and direction at the starting stage. In this case, EasyJet is a company which has demonstrated several strengths which have made it to stand out. Or you could illustrate who the external stakeholders are that influence your business. By introducing the 'no-nonsense' theory to the European market, after its deregulation in 1992, easyJet did prove power by increasing . Furthermore, EasyJet owes a part of its success to its unparalleled network of operating in 1,051 routes in 2019 as compared to 979 in 2018, and covering 56 primary airports in 2019 as compared to 51 in 2018. monopolies are not absolute; they are constrained by competing. The company has invested in the efficient use of airports. this is unlike nonunion workers who are considered "at-will" employees. Explains that unionized workers experience less of a sense of partnership and trust with their supervisors, according to gallup and healthways surveys. These should include practices and policies which are in line with the company mission. Explains that easy jet is a low-cost airline and is in the oligopoly market. And lastly, flexibility, this refers to the ability to change operations (Jones 2005 ). These options include the fact that since its launch in 1995, this airline has emerged to be among the leading low cost airlines in Europe (Mayer 2007; Jones 2005 ). Despite an increase in operating costs in 2010 Easyjet has achieved a remarkable performance compare to 2009. Explains that nonunion employees are typically hired "at will," meaning they can be fired for no reason. A stakeholder is anyone who has a claim in some way to a company's products operations markets industry and outcomes (Ferrell Fraedrich Ferrell 31). EasyJets serves airline travellers. Compares the median weekly income of full-time wage and salary workers who were union members with non-union workers. Transfer of ownership from UK AOC to EU AOC due to uncertainties of Brexit, 1. These monopolies denied other interested stakeholders from actively taking part in the industry. !-Keith GrencherBirmingham Business School. easyjet stakeholder mappingchicago religious demographics. * By clicking on "Buy Now" you agree to accept our ", On purchase the EasyJet Plc SWOT & PESTLE Analysis PDF report will reach you. Your privacy is extremely important to us. the european union's open skies agreement allowed competitors to serve routes that were considered property of certain airlines. A train company or media company may list its industry regulator as a primary stakeholder. These include new competitors who are looming within the market. a strike occurs when the two parties fail to reach an agreement on the wage rate because of the differences in interests and responsibilities of each part. External and internal environment : The company operating environment Airline industry is one of the industries which are characterized by challenges which are dynamic. Draw the stakeholder map with two axes: The X axis represents the spectrum of dispositions toward your change project; from Against at one extreme - to For at the other. STEP 2: STAKEHOLDER ANALYSIS In the beginning of planning a Stakeholder engagement process, a Stakeholder Analysis needs to be carried out. easyJet is a British airline, headquartered in London Luton Airport. Just by looking at Easy Jet, you can see that competition has an affect and for them to keep their customer base they have to cut costs so demand for the service will still be there. To identify and name stakeholders who are part of a project ecosystem. Bartholomew, E 2009, Airport and aviation security:U.S. policy and strategy in the age of global terrorism, illustrated edn, CRC Press, London. Brand reputation, economy of scale and cost control are some the key success factors of BA. Easy jets efficient ground operations enable it to achieve extra rotations on the high frequency routes, maximizing the utilization of aircraft. These monopolies denied other interested stakeholders from actively taking part in the industry. Aspects such as uncertain fuel prices as well as insecurity are major areas of concern. Aggressive competition at Berlin airport and Tegel ramp-up, 1. Use our interactive flight route map to find destinations easyJet fly to from your chosen airport. The plans are underway to increase the fleet of this airline. The detailed complete set of references are available on request in the 'Complete report' on purchase. people flying for pleasure are not being forced, so leisure travel would be considered excludable. The strategic objectives which have been put into focus with this company are cost. Explains that unions can enable almost everything that is good for employees and also helpful for the union in many ways. In 2001, a strategic analysis was carried out which brought forth the following findings; minimal impacts of the September 11, 2001 effects (Bartholomew 2009). Opines that jet2 must capitalise on customer trends by flying to more destinations within europe. their diversity team provides training and advice on discrimination law. About stakeholder mapping in Smaply and a step by step introduction. Effective use of digital and data tools to underpin growth and deepen customer relationships. 4. But there have been issues where unions have been held responsible for creating problems and also been proven to be lobbying for interests of a few instead of the masses that they. to determine the economic value of ryanair, these issues must be assessed with an appropriate time frame. Step 1) Identify your stakeholders: Your boss, your team, senior executives, prospective customers, your family, etc. There are no assigned seats, no meal, no movies and no first class travel on its flights. EasyJet Company's Strategic Analysis and Marketing. EasyJet Plc SWOT & PESTLE Analysis - SWOT & PESTLE.com. Stakeholder groups will vary enormously according to the nature of the business. Explains that easyjet rely on companies that supply them with their fuel for their aircraft so that they can fly to other countries. Jones, L 2005 , EasyJet: the story of Britains biggest low-cost airline, Aurum, London. Purpose. Explains jet2's home website, where bookings and timetables can be made, and the companys mission statement, background information and aims for the future. It is worth noting that the cost of implementing these strategies will have an impact on the operations of this airline. . Explains that this british airways site was used to compare low-cost airlines to international high-quality airlines. Euromonitor (2018), "Transportation Sector Analysis ", Published in 2018. This report is shared in order to give you an idea of what the complete VRIO Analysis Report will cover after purchase. This implies that it is important to consider the fact that strategy is crucial when it comes to this industry. I found the analysis reports of SWOT & PESTLE.com very comprehensive and insightful. easyJet has refined its strategy to drive our purpose of making low-cost travel easy. We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing. Modern aircraft fleet with unparalleled network: EasyJet has established itself as one of the most prominent players in the industry with its exceptional services. Stakeholder analysis should assist in this prioritization by assessing the significance of the project to each stakeholder group from their perspective, and vice versa. EasyJet-Airbus MoU regarding research project on electric and hybrid aircraft, 1. Building your map. IvyPanda. So, here, I want to share with you my favorite 6 Stakeholder A. A stakeholder mapping (further on abbreviated as SM) is a new name for an old practice and a technique that was performed from the beginnings of business practice, perhaps even from the beginning of a mankind. they aim to be considerate to their neighbour while delivering value to customers. Explains ba's approach towards corporate social responsibility on social is that it has decided to enable up to 500 applicants in a year to realize their dreams through the london 2012 great britain program. easyJet is confident that through its strategy it will deliver sustainable growth and returns for shareholders. . "EasyJet Company's Strategic Analysis and Marketing." EasyJet is a British low cost airline company that flies both domestic and international routes. a product or service. This report is shared in order to give you an idea of what the complete SWOT & PESTLE analysis report will cover after purchase. As of 2019, EasyJet strives to become the first major airline in the world to offset the carbon emissions from all its flights fuel consumption on its customers behalf. During the financial year 2007/2008, this company recorded a profit of 2.3 million pounds. The people in charge have to get support from key people and across the organization via Stakeholder Management and Analysis. Mayer, F 2007, A Case Study of EasyJet and the Airline Industry, GRIN Verlag, New York. Part of my role is managing . Lastly, the paperless operations which have been embraced by this company have ensured that the travellers have an easy time when it comes of preparation for travel as well as when it comes to the management of any eventualities which might arise (Ballesteros 2007). Ballesteros, JSA 2007, Improving air safety through organizational learning:consequences of a technology-led model, illustrated edn, Ashgate Publishing, Ltd., New Jersey. Bader, M 2015, Quantitative and qualitative analysis of Easyjet's annual report 2013, GRIN Verlag, Munich. Argues that ryanair should assume the annual report valuation of 3.95 billion best captures the economic value of the firm. competitive advantage requires cost leadership, differentiation, and focus strategies. Currently, this company operates and boasts of carrying more passengers within Europe than the British Airways. union members also benefit from collective power to go on strike. Explains that venter et. Essentially this has boosted the quality of services that this company has been offering. But the numerator is affected by various factors such as profitability of sales, assets turnover, and financial leverages. First choice brand and increasing customer loyalty: With its continuous efforts towards positioning its brand in the premium segment, EasyJet has surpassed all the previously-set scores attributed to the brand parameters including first choice brand and brand affinity across different markets. Southwest Airlines: Organizational Culture, Collective Bargaining Vs Collective Bargaining, Collective Bargainingning: The Banning Theory Of Collective Bargaining, Key Stakeholders Investment in British Airways. You can use the following in your reference section in order to give credit to the source. There are several strategic options which are available for this airline. Explains that management and labor unions have fundamentally conflicting interests. These options should include various aspects such as the introduction of other services and products as well as seeking partnerships which would buoy the airline in times of crisis. Clearly understanding your project stakeholders can help you gain buy-in and execute your project more effectively. Figure 22: Balance scorecard (a) for . "Easyjet stakeholder mapping" Essays and Research Papers. In 2005, the company had transported over 29 million passengers. Upgauging the fleet enables easyJet to improve competitiveness on costs. Explains jet2's emphasis on low costs, safety and reliability to ensure a satisfied customer base and increase its potential revenue. Describes the benefits of a high-quality customer service to passengers on all routs and class of travel. View timetables, travel guides and ideas of where to go. Explains that the employer association wants to help between the negotiations between easyjet and the trade union. 92% of union workers have job-related health coverage versus 68% of non-union workers. 1515 Paper (A+ . It can be understood that . IvyPanda. This core business entails many aspects which include ticketing, marketing, planning and sales. EasyJet airlines cuts costs through value pricing. The risk of entry by potential competitors In essence, the airline industry is placed in a position where there is a potential new entrant into the industry. Explains that psychographics explores demographics to uncover the reasons why patrons may choose one product over another. We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing. Gives Your Project Basic Structure. Owing to all these factors, in 2019, the company has seen a 2% increase in the number of returning customers as compared to 2018. The company has undertaken several carbon-offset programs for lowering the presence of carbon and its equivalents in the atmosphere. Some Key Publics/Stakeholders for BP (British Petroleum) 500 Words; 2 Pages; Some Key Publics/Stakeholders for BP (British Petroleum) . Key Performance Indicators (KPI's) Report. (2020, September 26). Local community and pressure groups. It involves assigning attributes or levels to each stakeholder based on their characteristics in relation to the project or work. It has over 380 routes. However, with the gradual privatization and deregulation of the airline industry, there was a marked increase in the stakeholders in this industry (Barnes 2008). The mission statement of the company is supported by a strong focus on these three objectives and encourages stakeholders to have future-oriented visions (Bessant & Tidd 2011). I have 25+ years' experience . It has reinforced its position in short-haul travel aviation increasing its market share from 6.5% to 7.6%. Company profile. Page 8 of 50 - About 500 Essays Powerful Essays . Cites enberg, d (2005, sept. 15). Explains that unions help protect employees from unjust dismissal through collective bargaining agreements (cba). Implementing any major strategic exercise requires insight and focus. Being low cost, driving efficiency and investing only where it matters most to our customers and our people. Explains how easyjet's employees can affect the business in many ways. EasyJet has been able to build a successful low-cost model because of the 15% reduction in emissions and fuel consumption from new generation aircrafts and the significant increase in cost savings from 107 million pounds in 2018 to 139 million pounds in 2019. the total discounted cost stream is 8.4 billion. In this case, this airline has got a strong management team which has been working towards ensuring that the airline has got a major share in Europe. Despite the global recession the Easyjet is making significant profits. I am an IIBA Certified Business Analysis Professional (CBAP) with 20,000+ hours of certified BA experience accumulated during 20+ years of working as an IT Business Analyst, primarily in the airline/GDS industry, but I also have experience working for a TMC. It is clear that the assortment of communication . Grow your business. Recommends that all but essential public employees should be allowed to strike like their private-sector counterparts. "Easyjet Stakeholder Mapping" Essays and Research Papers . Introduction and History. Explains that jet2's website focuses on the general airline market, but this is worldwide, and therefore had limited relevant information, as it operates within european routes only. 2. This was based on the argument that if the airline prices were reduced on these short routes, then the demand for airline travel when it came to short airline routes would also increase (Cameron & Mike 2009). Explains that airlines combine their income and inventory costs to establish ticket prices. Please refer to the Terms and Conditions and Disclaimer for usage guidelines. Customized Solutions Widely used in project management, stakeholder mapping is typically performed at the beginning of . Your company's leadership team, for example, is usually very invested and very influential when it . Defines collective bargaining as the process by which the parties to the employment relationship (thus employers, trade unions and employers with their representatives) come together to negotiate an agreement with the regards to terms and conditions of employment. Thus, it is the responsibility of this company to work on establishing the right strategies which will work to ensure that EasyJet remains to be considered as an airline of choice in Europe when it comes to short routes (Eichenberger 1996; Ferrell, Hirt & Linda 2006). Furthermore, I am a Certified Scrum Product Owner (CSPO). These services are on a low cost basis. According to the Ansoffs matrix, the airline should try to penetrate new markets with the existing products and services (French 1986). Explains that the airline industry is impacted by current market trends, and externalities. This is especially so since the threat among the regional airlines is higher as compared to the local routes. Need a custom Essay sample written from scratch by The Company operates through two segments: Airline business and Holidays business. they are very active in the political arena at the local, state, and federal levels. This is the sample complete report which will give you a glimpse of what your complete report will cover after purchase. Focusing on improving the control and decision making across operations. The airline industry has long attempted to segment the air travel market in order to effectively target its constituents. We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing. Strong operational efficiency leading to a low-cost model. References for EasyJet PESTEL / PEST Analysis. We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing. Berlin Tegel: easyJet's operation revives the airport but needs time - https://centreforaviation.com/analysis/reports/berlin-tegel-easyjets-operation-revives-the-airport-but-needs-time-470126 the airline industry's inflation or deflation is a direct result of market conditions and is affected by all externalities. As an airline, EasyJet seems to be well placed in the kinds of services and products it is providing (Ahlstrom & Garry 2009). Copyright 2023 Surperformance. "EasyJet Company's Strategic Analysis and Marketing." in some countries, they are heavily one-sided, only taking into consideration rights of employees. Moreover, the company is also involved in research projects dealing with green or electric-powered aircrafts for a better technical future of the airlines with significant reduction in fuel consumption, and thereby, leading the European aviation industry towards net-zero carbon future. The classic airline model consists of First Class, Business Class and Economy, and the demographics that make up the classes have both similarities and differences to the other classes.

Iterate Through Double Pointer C, Credova Payment Options, Wake County Athletic Director, What Is The Fundamental Philosophy Of The Sociological School?, Articles E